Tommys’

Tommys approached us with a unique challenge: create an impactful campaign on highlighting World Premature Birth Month. Navigating the delicate topic of premature birth, we embarked on a journey to create work that would challenge conventions. Our goal was to shatter the misconceptions surrounding premature birth and reshape the narrative using evocative, thought-provoking photography. Working closely with mothers who have faced these challenges, we aimed to humanise the experience by illustrating that premature birth isn’t confined to a certain demographic - it can impact anyone’s life. The end result was a full suite of digital and print media which featured in several newspapers and magazines such as The Sun and City AM. The assets delivered a fresh message and ensured maximum stretch across all social media platforms. Due to the reach of the campaign I created a large quantity of organic and paid posts, resulted in me creating and developing hundreds of different posts, both still and and motion. “The best creative we’ve ever had from an agency.” Tommys’ CEO.